The Killer Tomatoes?In the midst of high food and oil prices, who hasn't heard about the latest food scare to hit the United States? This time, the recall was for a very popular food - the tomato. We are not amateurs at food scares since we have had this problem before with beef, poultry, and even spinach. And remember the pet food scare only a couple of years back? Check out this short but very interesting article that I read on Advertising Age regarding what marketers can learn from this recent scare. One perspective of the tomato crisis (and future food scares) is to use something as simple as Internet search tools to address consumer concerns.
I'm glad that this latest scare is falling by the wayside since I can get tomatoes on my Subway sandwiches now.
