Guys' Point of View

Life and business perspectives told from a Guy's point of view!


The barcode changed the face of inventory control and retail
shopping sales (and almost everything else in our lives) everywhere

It goes without saying that almost every facet of our lives involves the use of a bar code in some way for the purpose of identification and tracking control. From the goods and services we buy in a store, electronic records, mail, membership cards, and even the driver's license, the barcode has proliferated the global landscape. Since its commercial debut 34 years ago, the bar code has earned its place as an essential tool for business and communication as much as the personal computer and the telephone are.

Besides such things as shopping and personal identification, most people seem to be aware that bar codes have other handy and essential uses as well. Rental car companies keep track of their fleet by means of bar codes on the car bumper. Airlines track passenger luggage, reducing the chance of loss (believe it or not). Researchers have placed tiny bar codes on individual bees to track the insects' mating habits. NASA relies on bar codes to monitor the thousands of heat tiles that need to be replaced after every space shuttle trip, and the movement of nuclear waste is tracked with a bar-code inventory system. Bar codes even appear on humans and animals!

So with those facts in place, it's time for a celebration! On this day in 1974 at 8:01 in the morning, a barcode reader made by the National Cash Register Company is used for the first time at a supermarket checkout. A 10-pack of Wrigley's Juicy Fruit chewing gum is passed through a scanning machine in Marsh Supermarket in Troy, Ohio. The pack of gum wasn't specially designated to be the first scanned product. It just happened to be the first item lifted from the cart by a shopper whose name is long since lost to history. Today, the pack of gum is on display at the Smithsonian Institution's National Museum of American History.

Be advised that barcode technology wasn't a new idea in the 1970s when that pack of Wrigley's chewing gum went through the scanner at Marsh Supermarket. In 1932, some students at Harvard University came up with a system that utilized punch cards as a way to track and manage the sale of merchandise. This ambitious project was the beginning that paved the way for advances that we now know as UPC in bar code history. To read more about the first commercial scan of Wrigley's gum, click here.

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Did you know that the population of global millionaires grew five times as fast in emerging markets as it did in the U.S. last year? This is according to the World Wealth Report survey released Tuesday by Merrill Lynch & Co. and Capgemini. That was the largest divergence between the U.S. and the big emerging markets since the comparisons were first published in 2003. In fact, India and China saw the biggest growth in the millionaire population. To read more, click here.

An iconic image: Martha trying "to focus on my salad"
on national TV in the midst of her insider trading allegations

Remember the wave of business scandal the plagued many of the powerful and well-known American companies only a few years ago? Yes, as everyone knows, this wave of scandal even touched an iconic person that caught many people by surprise and caused a national sensation in the process: Martha Stewart. If anyone has leaped into the annals of global culture by making the largest impact on the way people live, cook, decorate, and entertain, then Martha Stewart is certainly somewhere toward the very top of the list. But do you remember that on this day in 2002, Martha made that famous clenched-face appearance on the cooking segment of CBS's The Early Morning Show? Martha grimly chopped cabbage with an enormous knife during that segment while host Jane Clayson ambushed and angered her with questions about her alleged insider trading of ImClone stock. It was very apparent that Martha did have a sour side and showed it in front of the camera (all the rumors about Martha's nasty iron side that had circulated for years before was now confirmed). To read more about that memorable TV event, click here.

Yes - as many people predicted - Martha made a quick and highly successful comeback after her prison sentence ended in early 2005. However, only three years after the fact, it is rumored by many experts that Martha and the lifestyle she advocates is past prime and seems to be slowly fading toward black. A good clue to this is the stock in her company. Have you looked at shares of Martha Stewart Living Omnimedia lately? The price per share has significantly dropped over the past year. Could this be the beginning of possibly another end for Martha? Can she survive another comeback? I guess the jury is still out on that one!

As a business student, the Martha Stewart company is a fascinating study in how one woman became a modern day alchemist by turning cookies and decorating into serious cash - all from the comforts of her own home. Martha is definitely the legendary and iconic entrepreneur. As a Guy, however, when it comes to decorating and cooking, I can find better deals by stopping by my local Big Lots and Wal-Mart stores. Sorry Martha!

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Andrew Johnson, our 17th President, signs the first
legislation for the eight hour workday benefiting all federal employees


For the working men and women of our nation - especially in the halls of government - this is a memorable day in the history of work and human resources! Did you know that on this day in 1868 the first federal law relating to an eight hour workday is enacted by Congress and was signed soon after by President Andrew Johnson? This law was highly beneficial to people such as postal employees when the United States Post Office was then a cabinet level government agency. The United States Post Office became an independent agency beginning in 1971 when Nixon signed the Postal Reorganization Act of 1970.

In the new work law that President Andrew Johnson signed, it stated in part that, "eight hours shall constitute a day's work for all laborers, workmen, and mechanics who may be employed by or on behalf of the Government of the United States."

Hundreds of eight-hour leagues formed coast to coast during and after the Civil War pressuring eight states to pass eight-hour day’s legislation and helping to persuade the U.S. Congress to create a law for federal employees in 1868. This worker formation inspired the NALC (National Association of Letter Carriers) in 1889. It’s easy to forget that not so long ago, workers had no protection to stop employers from enforcing 12 hour shifts, sometimes 7 days a week. If you could not keep up, you were fired. When the law passed, the Post Office interpreted it to mean 8 hours a day for 7 days a week- or 56 hours a week. The NALC sued the federal government and the Supreme Court ruled in favor of the union. It awarded the letter carriers a total of $3.5 million, settling thousands of overtime claims.

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Irvin S. Cobb relaxing with his trademark cigar

I would like to take some time to remember a great American author and humorist who also happens to be a native of my hometown. Today is the 132nd birthday of Kentucky writer and author Irvin Shrewsbury Cobb. In case you are not from the American South or are not versed well in classic American literature, then you may have never heard of Irvin Cobb (unless you grew up in western Kentucky as I did). Cobb was an author, humorist, and newspaper columnist who was born in Paducah, Kentucky and lived most of his life in New York. Today, it seems that most people are not familiar with Irvin Cobb; and while his literary works are written in a style from another time, his writings (sadly) are largely forgotten by today's mainstream reader.

During his lifetime, Cobb wrote over 60 books and 300 short stories. Cobb's writings are steeped in the tradition of local color and his writing style is paralleled with that of another famous American humorist, Mark Twain. Aside from his writing, part of Cobb's iconic image was that he always had a cigar in his mouth (as you will see from the picture posted above). To learn more about Cobb and his place in popular American culture, download this nifty PDF article from the Federation of Historic Bottle Collectors.

To celebrate Cobb's birthday, I would like to present 10 facts that you may (or may not) know about this great American humorist. If you are a lover of good literature or cigars, take a moment today to pay tribute to one of America's great treasures!

Ten Facts You May Not Know About
Irvin Shrewsbury Cobb
(June 23, 1876 – March 11, 1944)

Fact One: Cobb was born and lived his early life in Paducah, Kentucky. Paducah is home to another famous man, Alban W. Barkley, who was Vice President under Harry S. Truman.

Fact Two: Cobb was the second of four children and the town of Paducah was a central place where the events and people of his childhood became the basis for much of his later written works.

Fact Three: Cobb's grandfather was Dr. Reuben Saunders who is credited with discovering the hypodermic use of morphine-atropine halted cholera in 1873. Like Cobb, Saunders is buried in Paducah.

Fact Four: Cobb started his writing career as a journalist with the Paducah Daily News (now The Paducah Sun) at age seventeen, becoming the nation's youngest managing news editor at nineteen. He later worked at the Louisville Evening Post for a year and a half.

Fact Five: Cobb was hired by the New York Evening Sun in 1904 who sent him to Portsmouth, New Hampshire to cover the Russian-Japanese peace conference. His dispatches from the negotiations, focusing on the personalities involved (including President Theodore Roosevelt) were published across the country. This reporting earned Cobb a job offer from Joseph Pulitzer's New York World that made him the highest-paid staff reporter in the United States.

Fact Six: Several of Cobb's stories were made into silent films, and he wrote titles for a couple more, including the Jackie Coogan vehicle Peck's Bad Boy (1921). When sound in movies came in, a few more of his stories were adapted into films, including The Woman Accused (1933), starring a young Cary Grant.

Fact Seven: Cobb hosted the seventh annual Academy Award celebration (1935) at the Biltmore Bowl of the Biltmore Hotel in Hollywood. The movie It Happened One Night starring Clark Gable and Claudette Colbert won several of the top awards at the celebration.

Fact Eight: Cobb has been described as "having a round shape, bushy eyebrows, full lips, and a triple chin. He always had a cigar in his mouth."

Fact Nine: When Cobb died in New York City in 1944, his body was sent to Paducah for cremation and his ashes placed under a dogwood tree. The granite boulder marking his remains is inscribed "Irvin Shrewsbury Cobb 1876-1944 Back Home."

Fact Ten: Cobb's granddaughter is Patricia "Buff Cobb" Chapman who was a famous television personality of the early 1950s as well as being the second wife to the famous CBS TV journalist Mike Wallace.



Finally, as a bonus to this special tribute to Cobb, let me provide you with a few of his greatest lines:


Quotes by Irvin S. Cobb

"Middle age: when you begin to exchange your emotions for symptoms"

"A good storyteller is a person with a good memory and hopes other people haven't"

"I've just learned about his illness. Let's hope it's nothing trivial"

"You couldn't tell if she was dressed for an opera or an operation"

"A funeral eulogy is a belated plea for the defense delivered after the evidence is all in"
"Humor is merely tragedy standing on its head with its pants torn"

"An epitaph is a belated advertisement for a line of goods that has been discontinued"

In its heyday, Woolworth stores paved main street America
and were the Wal-Mart of its time.

In recent months you probably have heard the news reports that discount chain stores such as Dollar General Store, Dollar Tree, Wal-Mart, and Big Lots have seen a surge in sales due to the fragile American economy. Wal-Mart, of course, is the biggest chain store in the country that famously toots its own horn on "low prices." But did you know that the concept of low prices started with a man named Frank Winfield Woolworth toward the last quarter of the 19th century? He was 26 years old at the time!

On this day in 1879, Frank Woolworth - with a $300 investment - opens "the Great Five Cent Store" in Utica, New York. It was the forerunner of Woolworth's hugely successful five-and-dime chain store that eventually dotted the globe. The Utica store, his first, closed after a few weeks of daily receipts as low as $2.50! However, a second store he opened in Lancaster, Pennsylvania, became a success. Frank Woolworth brought his brother Charles Sumner Woolworth into the business, and together they opened more stores, often in partnership with other business associates. The Woolworth brothers also entered into partnerships with “friendly rivals” to maximize inventory purchasing power for both parties.

By the middle of the 20th century, the Woolworth's concept was widely copied (think Kmart, Target, and Wal-Mart), and five-and-ten-cent stores (also known as five-and-dime stores) were a fixture in American downtowns through the 1960s, and became anchors for strip malls by the mid-1970s. At Woolworth's 100th anniversary in 1979, it was the largest department store chain store in the world.

Woolworth's power and decline started in the late 1980s and on July 17, 1997, the chain store closed its remaining department stores in the U.S. and changed its corporate name to Venator. By 2001, the company focused exclusively on the sporting goods market, changing its name to the present Foot Locker that is a fixture at many malls and shopping centers everywhere.

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Former investment bank Bear Stearns hedge fund managers
Ralph Cioffi (left) and Michael Tannin

I guess that you heard the news about the two former Bear Stearns hedge fund managers who are among the first to take the perp-walk to court for the huge sub-prime collapse. Cioffi and Tannin (pictured above) were indicted by a federal grand jury in Brooklyn on Thursday. At 7AM Thursday morning, Cioffi was arrested at his suburban home in Tenafly, NJ, while Tannin was given the cuffs at his Manhattan apartment. These men face charges of conspiracy, wire fraud, and securities fraud in trying to cover up the collapse of two major Bear Stearns hedge-funds back in the summer of 2007.

Many people feel their collapse was the first sign of the sub-prime crisis that would ravage Wall Street and the economy for months. According to a Bloomberg article which broke the news, justice is on the way:

The two men were charged with misleading investors about the health of two Bear Stearns hedge funds whose implosion ignited the subprime mortgage crisis. Cioffi was also charged with insider trading in the indictment, which cites a series of e-mails between the two men. They face as much as 20 years in prison if convicted of the most serious charges.

I'd be seriously surprised if they got 20 years, but who knows, maybe they'll get hyped up as scapegoats for all the country's economic woes?

The U.S. Justice Department is on a roll today though, as they've also announced they have, to date, charged 400 people with crimes relating to mortgage fraud in the sub-prime crisis. These charges are a result of victims being scammed out of over $1 billion in predatory lending and foreclosure rip-offs. No one is safe today as the lucky 400 include real estate agents, lawyers, lenders, appraisers and even some speculative borrowers.Bloomberg news sure is busy today with the big arrest reports:

FBI Director Robert Mueller and Deputy Attorney General Mark Filip will announce the national crackdown, dubbed Operation Malicious Mortgage, this afternoon in Washington. Nearly 300 people have been arrested thus far in cities ranging from Chicago to Dallas to Miami, department officials said.

Don't you think that "Operation Malicious Mortgage" is a cool name? We've waited a long time for some action from the government, but it's still too early to tell if this is an adequate response to make up for everything that went down in sub-prime. It seems like a decent start, anyway.

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General Dwight Eisenhower at his desk in 1945

For those of you who are die hard Coca Cola and military history fans, then this post is for you! On this day in 1945, then General Dwight Eisenhower was being honored in a feast at the Statler Hotel in Washington. With the nation's press looking on, General Eisenhower is asked if he wishes anything else. "Could somebody get me a Coke?" he asked. After polishing off the soft drink, he was again asked if he had any requests, to which he replied, "Another Coke!"

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The Killer Tomatoes?

In the midst of high food and oil prices, who hasn't heard about the latest food scare to hit the United States? This time, the recall was for a very popular food - the tomato. We are not amateurs at food scares since we have had this problem before with beef, poultry, and even spinach. And remember the pet food scare only a couple of years back? Check out this short but very interesting article that I read on Advertising Age regarding what marketers can learn from this recent scare. One perspective of the tomato crisis (and future food scares) is to use something as simple as Internet search tools to address consumer concerns.

I'm glad that this latest scare is falling by the wayside since I can get tomatoes on my Subway sandwiches now.

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Remember when Prodigy was "the bomb!?"

The history of the creation of the Internet is still relatively young (less than 50 years) but quantum leaps have happened to transform the information superhighway into what it is today. The Internet is as transportable as we are with cell phones, laptops, and even our iPod's.This was hard to imagine for many people only a decade ago.

Does anyone still remember Prodigy, one of the earliest commercial online services that started as a concept around 1980? As a kid, I remember the TV and print advertisements that ran for this service. Did you know that on this day in 1992, Prodigy announces that it will provide subscribers with access to the Internet, thus becoming the first major online service to let users surf the Web? With the introduction and rapid spread of web browsing programs in 1993, services like Prodigy began to see memberships drop, which forced it and others to become full-service ISPs.

Sadly, Prodigy classic was discontinued in late 1999 because its aging software was not Y2K compliant. In perspective, do we still remember all the Y2K hype that started around a decade ago? Man, the Internet has come a long way since the start of the 21st century!

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Steve Jobs
"The Apple of our iPod"


Check out this new article written by Christopher Null of PC World about the 50 most important tech visionaries of our time. And as you would suspect, Steve Jobs of Apple (picture above) has a deserved place on the list (he ranks #4) thanks to such cool gadgets as the iPod and iPhone.

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Charles Revson
Pioneering cosmetics industry executive

Now late us take a brief moment to absorb some cutthroat words of wisdom from a pioneering industry giant. On this date in 1958, the founder of Revlon, Inc., Charles Revson, stated in an article for Time that, "I don't meet competition. I crush it."

We'll, at least by Revson's quote he wasn't getting personal. Just remember, it's all about business, isn't it?


My passion for barbecuing this weekend continues late into the night. I'm still working on my atomic mop sauce for chicken, beef, and pork. The rub that I'm developing still needs a little work (just a bit too salty). Take a look at the chicken that I'm cooking now. Nice, isn't it? Although barbecuing at midnight is rather late, it is a lot of fun.

Wish you were here...


So what did I do on this beautiful Saturday? I took out the barbecue grill and slow cooked two of the best and thickest Angus steaks that I could find. I am working on perfecting my dry rub seasoning as well as my spicy atomic mop sauce. A couple of more barbeque's and I think I'll have my sauce and rub mixture just right!

Overall the barbecue was perfect! Now time for a nap!

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Tim Russert
1950 - 2008


I want to take a moment to acknowledge a great political journalist, Irishman, and Catholic with a heart bigger than the heavens who died unexpectedly today. What more can be said about this great and humble man that hasn't been said already over the news networks and the Internet? Tim died a few hours ago in the midst of working at his office in Washington DC. Tim died doing what he loved - preparing for his Sunday talk show "Meet The Press."

To a great craftsman, family man, activist, philanthropist, and Irish Catholic - good job for a a life well done, Tim! He always fought on the side for the right and justice. Tim Russert is a man with overwhelming qualities that all of us can mimic and admire.

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Al Capone
Patron Saint of American Crime

Now here is an unforgettable moment in the annals of American crime and business history. On this day in 1931, notorious and legendary mobster Al Capone was indicted on 5,000 counts of prohibition and perjury - only 32 years old at the time. "I own the police" was Capone's frequent boast, and up until his conviction it seemed true. In October of the same year, Capone was found guilty of evading $231,000 in income taxes, sentenced to 11 years in prison, and thus his career as a mobster was over.

Capone's sentence was shortened to six and a half years (for being on his "best" behavior). When he finally got out of Alcatraz, Capone was too sick to carry on his life of crime like he did for many years before his conviction and returned to Miami in 1939. Public Enemy Number One, ravaged by syphilis, died of cardiac arrest on January 25, 1947, just a week after his 48th birthday. In the end, it tool federal, state, and local authorities to end Capone's reign as America's foremost underworld boss.

Al Capone, who was also known as “Scarface,” led a crime scene that was dedicated to the smuggling and stealing of liquor and other illegal activities during the Prohibition Era of the 1920s and 1930s. Born in Brooklyn, New York, Capone moved to Chicago and became the boss of the criminal organization known as the Chicago Outfit.

Now for a neat fact....did you know that Capone had business cards that read, "Alphonse Capone, Second Hand Furniture Dealer, 2222 S. Wabash?" Not that is publicity in disguise!


If you like to read more about the subject, here is a nifty website that I came across regarding the recent unveiling of Capone's income tax invasion investigation. Regardless of his tax and other personal troubles, Al Capone was a shrewd businessman. He will always be remembered for both the business success of his criminal operation as well as for the violent way it was built. Not the best legacy to leave history, but a legacy nonetheless.

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Oh yes! Like many Americans, I have fervently complained about the rising cost of gasoline - particularly during these last several months. The price of gas is hurting almost every person and industry and government agency in this country (do airlines come to mind as the greatest example???) And will the gas crisis get worse from here? Yes, we have not seen the worst yet since summer has started. And no matter what, I will keep complaining about this topic right along with my fellow Americans. I have even put off some pleasure trips this summer due to the rising cost of fuel. If my leisure destination is not within a days drive, I'll stay home for now. Moreover, who isn't interested in hearing the next quarterly profit reports from the big oil companies that will be released soon?

Now for a little perspective (and humor) on the gas situation - even for a moment. Check out this short blog article from The New York Times entitled "Compared to Other Liquids, Gasoline is Cheap." Now after reading this, you may have some mixed reviews and chuckles. While I would never buy things like HP printer ink and Vicks NyQuil by the gallon (who can afford it?), I'll have to bear the cost at the pump for now. Well, besides the posted price at the pump, at least I laughed at something else today related to gas!

The "Oracle of Omaha"


If you ever been an investor (or not) then you have certainly heard of the "Oracle of Omaha" Warren Buffett and even perhaps his billion dollar company, Berkshire Hathaway. Buffett's personal wealth has certainly made him a legend in the annals of American finance and philanthropy. Not bad for a man who started in finance by buying his first share of stock at the age of 11 and then filing his first IRS tax return at the age of 13 (Warren deducting his bicycle as a work expense for $35).

"The banking business is no favorite of ours," Buffett wrote in his 1990 letter to Berkshire Hathaway shareholders. "When assets are twenty times equity--a common ratio in this industry--mistakes that involve only a small portion of assets can destroy a major portion of equity. And mistakes have been the rule rather than the exception at many major banks." While Buffett was referring to the S&L crisis at the time, he could easily have been discussing the current problems in the mortgage market.

Here is a very interesting article that I came across in Yahoo! Finance this week that is certainly worth a read.


Did you know that some of the best business ideas and ideas that fuel our economy and become legends in popular culture happen almost by accident? We’ve all used their products at one time or another such as the Slinky, Coca-Cola, Scotchguard, and even Post-It-Notes. Regular, every day people decided to take on the role of entrepreneur, embraced adversity, and took half-baked ideas that grew into wildly successful companies.

Here is a very interesting and inspiring article that I came across today from Inc.com entitled "The Accidental Millionaires." To read the full story click
here. Perhaps you will be motivated to create something great and generate a fortune that comes along with it!

Art theft is an ancient and complicated crime. When you look at some of the most famous cases of art thefts in history, you see thoroughly planned operations that involve art dealers, art fakers, mobsters, ransoms, and millions of dollars. As you may remember from my first post, I talked about the theft of Munch’s “The Scream” and “Madonna” paintings in 2004. Fortunately, the Oslo Police Force recovered these paintings in excellent condition in May 2006. Like the theft of Munch’s paintings, individual art thefts tend to be even more daring and spectacular.

Another story – probably the most famous case of art theft – involves one of the most famous paintings in the world and one of the most famous artists in history as a suspect. The Mona Lisa was stolen from the Louvre in 1911. Created in 1503, Leonardo da Vinci's oil-on-poplar-wood masterpiece of a woman with an "enigmatic smile" continues to be hailed as one of the greatest works of art ever produced. The painting was known only to a few art buffs in 1911 and lay almost hidden in an obscure corner in the Louvre.

On Monday, August 21, 1911, the Mona Lisa was stolen from the Louvre museum in Paris. Vincenzo Peruggio (left), an Italian tradesman, hid out in a small room in the Louvre, France, waiting for people to leave and the museum to close. The Italian stayed there all Sunday night, and on Monday morning crept out, took the Mona Lisa off the wall, removed it from its frame and calmly walked outside with the world’s most famous painting (the museum was closed on Monday). He later told police he just wanted to restore the masterpiece to its rightful home – Italy – where Leonardo da Vinci painted it.

Museum staff took a day to even notice the painting was missing. Many thought the museum’s photographer had taken it up to his studio to record. When it was noticed missing, police closed the Louvre for a week to investigate. Many people were questioned about the theft – from museum employees to people who worked or lived nearby. Perhaps somebody might have seen someone acting "suspiciously?" The police even questioned the great artist Pablo Picasso, who was 29 years old at the time. Picasso had previously bought two stone sculptures from a friend named Pieret. Pieret had actually stolen these pieces from the Louvre months before the Mona Lisa was stolen. Picasso thought that perhaps his friend might have also stolen the Mona Lisa.

Fearful of the implications and bad publicity, Picasso had the sculptures given to a local newspaper in order for their return to the museum. Picasso wished to remain anonymous, but someone gave his name to the police. After an interrogation, the police concluded that Picasso knew nothing about the theft of the Mona Lisa. Interestingly enough, the police also called in Peruggio. He had worked at the Louvre 10 months prior to the theft, placing the museum’s masterpieces behind glass. However, police released him, allegedly because he’d appeared too calm to have anything to do with the crime.

In the Autumn of 1913, two years after the Mona Lisa was stolen, a well-known antique dealer, Alfredo Geri, innocently placed an ad in several Italian newspapers which stated that he was "a buyer at good prices of art objects of every sort." Soon after he placed the ad, Geri received a letter dated November 29, 1913, that stated the writer was in possession of the stolen Mona Lisa. The letter had a post office box in Paris as a return address and had been signed only as "Leonardo." Though Geri thought he was dealing with someone who had a copy rather than the real Mona Lisa, he contacted Commendatore Giovanni Poggi, museum director of the Uffizi Museum in Florence, Italy. Together, they decided that Geri would write a letter in return saying that he would need to see the painting before he could offer a price.

Another letter came almost immediately asking Geri to go to Paris to see the painting. Geri replied, stating that he could not go to Paris, but, instead, arranged for "Leonardo" to meet him in Milan on December 22. On December 10, 1913, an Italian man with a mustache appeared at Geri's sales office in Florence. After waiting for other customers to leave, the stranger told Geri that he was Leonardo Vincenzo and that he had the Mona Lisa back in his hotel room. Leonardo stated that he wanted a half million lire for the painting (around $100,000 at that time). Leonardo explained that he had stolen the painting in order to restore to Italy what had been stolen from it by Napoleon. Thus, Leonardo made the stipulation that the Mona Lisa was to be hung at the Uffizi and never given back to France. However, this point was wrong because, in fact, Leonardo himself had sold the portrait to the French king Francis I in 1516 for 4,000 gold thalers, a top price even back then.

With some quick, clear thinking, Geri agreed to the price but said the director of the Uffizi would want to see the painting before agreeing to hang it in the museum. Leonardo then suggested they meet in his hotel room the next day. Upon his leaving, Geri contacted the police and the Uffizi. The following day, Geri and Poggi appeared at Leonardo's hotel room. Leonardo pulled out a wooden trunk. After opening the trunk, Leonardo pulled out a pair of underwear, some old shoes, and a shirt. Then Leonardo removed a false bottom -- and there lay the Mona Lisa. Geri and the museum director noticed and recognized the Louvre seal on the back of the painting. This was obviously the real Mona Lisa. The museum director said that he would need to compare the painting with other works by Leonardo da Vinci. They then walked out with the painting. Leonardo Vincenzo, whose real name was Vincenzo Peruggio, was arrested.

Allegedly, an Argentinean con artist named Eduardo de Valfierno convinced Vincenzo to steal the Mona Lisa. Valfierno "commissioned the French art forger Yves Chaudron to make copies of the painting so he could sell them as the missing original," leaving the real Mona Lisa in Vincenzo's care because it wasn't needed for the con. Vincenzo, however, claimed that he stole the painting so he could restore it to its proper home, Italy.

The story of the caper was actually much simpler than many had theorized. Vincenzo Peruggio, born in Italy, had worked in Paris at the Louvre in 1908. Still known by many of the guards, Peruggio had walked into the museum, noticed the Salon Carré empty, grabbed the Mona Lisa, went to the staircase, removed the painting from its frame, and walked out of the museum with the Mona Lisa under his painters smock. Peruggio hadn't had a plan to dispose of the painting; his only goal was to return it to Italy.

The public went wild at the news of finding the Mona Lisa. The painting was displayed throughout Italy before it was returned to France on December 30, 1913. Police and museum curators were less interested in why the painting was stolen and were relieved just to have found it in reasonable condition. Peruggio was sentenced to a year and two weeks in prison for the theft, a surprisingly brief term considering the magnitude of the crime. Since its theft, great effort has been made to ensure the masterpiece is never stolen again.

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